What are the points?

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Welcome to the property management blog. Here are some points to consider when looking for a call center.

Why a Call Center?

Before and after hours
Missed calls during hours
Management tools and reports
Staffing flexibility
Maximize advertising dollars
Increase occupancy and boost profits

Where do rentals come from?

Apartment Guide
Newspaper
Web Site
Referral
Drive By
How many use the phone?

Why PhoneSmart?

$1 Million Investment in Infrastructure
Backing of an Industry Leader
Sales Approach
Commitment to Training
Customized Business Models
Expanded Services
PhoneSmart Returns

What is the value of one new rental?
What is the cost of a telephone inquiry?
PhoneSmart dollars go to the bottom line!
PhoneSmart Now

50 plus client companies
Over 350 properties served with 175,000 units
Over 200,000 eads and reservations created
New state of the art Call Center
Backup Call Center for redundancy
PhoneSmart Results

Sell the features and benefits of your complex
Build rapport and commitment with callers
Schedule apartment tours
Start applications

The Rule of Thirds

A third will rent right away: they already want to live at your community
A third will not rent: their situation will change or they do not want your community
A third could go either way:

Here’s where we make you money…
…we help the callers who are still shopping talk themselves into renting at your apartment community.

PhoneSmart Lead Management System

Never miss a rental opportunity
Help your staff follow up
Close the sale

What are the numbers?

200 missed calls to a 300 unit community
120 are current tenants
80 are rental inquiries
40 total leads sent from PhoneSmart
17 apartment tours scheduled
10 tours completed
5 applications taken
3 apartments rented

Kittyhawk Apartments, Columbia, MO
300 unit community January to September,2003
107 total move-ins
33 were from PhoneSmart
How many rentals?

We can schedule tours
We can start an application
We can pre-qualify callers
Follow-up from your agents is the key
Best Use of Call Center

Experience…we give your callers a pleasant first experience with your community.
Lead Generator…turn missed calls into opportunities
What about Integration?

Update price, availability & incentives online
View reports online
Receive leads and confirmations by email and web posting
We can customize integrations

Ask a Call Center

What are your sales skills?
Proven track record in closing rentals?
Experienced IT people on staff?
Flexibility in systems?
Sufficient financial backing?
What about training?
Share benchmarks?
Redundancies?

The Customer Service issue

Many callers are current tenants
Live, friendly, professional
Quick help on easy questions
Pass larger issues on to the apartment manager
Good phone experiences help drive renewals

thanks, Tron

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.