SALE

When I go shopping for a product or service I always look for a SALE. I compare prices look for discounts and coupons. It appears that storage shoppers and I share a common thread; we shop for the best price. From the eyes of the shopper, what really is a special price or discount?

Sometime ago in the call center I took a call from a gentleman who was planning to store for a period of 12 months. When it came to the price I quoted the standard price of the unit, which was only $260.00 per month. After hearing the price the gentleman quickly changed his tone of voice and responded “Two Hundred Sixty dollars per month!” The gentleman (Mr. Smith) then stated, “Could I get a discount? I am going to rent for one year”. I quickly searched my computer screen for a discount. Looking for coupons, move in specials anything to close the sale. I spotted a prepay special in the operator notes. Prepay for twelve months and get the 13th month free. I really wanted to help Mr. Smith but my intuition questioned the prepay special I was about to quote. When is a special price really a special price? I gently quoted the prepay special to Mr. Smith, prepay for 12 months and you get the 13th month free. His response in a very aggravated tone of voice, “yeah, you give me $3000.00 dollars up front and I’ll give you a month free.