New Definition of Green

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Green meant cash to some people. Green meant hugging trees to others. In fact Green can be both. What am I saying? Am I suggesting you can be a tree hugger and a developer at the same time. Well why not. As our world becomes more crowded and as the wealth of much of the world increases, we will all want to have it all. We will want our cash flow strong and we will want lots of undeveloped open space to play in, look at and smell.

The U.S. Green Building Council (www.usgbc.org) is ahead of this wave. Its contention is that the most profitable developments will be the ones that are the most environmentally friendly. I think they are on to something. I am sorry I was unable to attend the annual meeting this year, but I am sure we will be hearing a lot more about the USGBC.

In the future your developments may need a “Green” stamp of approval before people will be willing to move in. You may want to keep an eye on this trend and get positioned to profit from the coming wave of Green Development…especially if it means Green to your company’s bottom line.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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