Get inside the renter’s mind

The question is: to rent or not to rent? Many times, we think that our customer is a mysterious animal, and we’d like to get inside his or her head. So I’m going to take you on a little trip inside the mind of our prospects and customers.

So this is the question people ask themselves. I’m sure you all realize that most people who need a storage unit are not in a happy time in their life. Even if they’re getting a storage unit because they just got their dream job in their dream city and they’re going to be making three times the money than they were, and they will be living by the beach, they still have to move. Have you moved recently? Would you rather cut off a toe than move again? Okay, maybe that is a little extreme. But unless you have professional packers and movers do the entire process while you are on vacation, moving is not a joy.

After we moved the last time, I promised my wife the next time we move I’m just taking my toothbrush. I’m leaving everything else behind. We’ll have the auction people come in, clear it out, and we’ll start over. Now that we’ve been in the house a few years, I think the next time we move I’m not even taking my toothbrush. The whole process of settling in after a move also takes a lot of energy. It’s a crazy time for people.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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