» Real Estate Website

  • How To Build A Real Estate Website
    By admin on May 19, 2009 | 67 Comments67 Comments  Comments

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    Realty agencies face a lot of competition on the World Wide Web. This is the main reason why it is important to pay attention to your real estate website today.

    Reasons For Building A Realty Website

    The Internet is widely used as an information source nowadays. In fact, the use of Internet has even surpassed the use of newspapers. So having a website is a must for all business owners.

    Some more reasons for all property businesses to consider building a website are

    • A majority of home buyers use the Internet as a source of information. They also use it as a means to gain the services of a professional realtor. So unless a realtor has a website he would not be able to reach out to interested buyers.
    • Another reason for building a website is that it helps one keep up with the competition on a local level. Businesses that do not have a website show that they are not competitive enough to use the latest technology to market their business online. This attitude leads to a loss of several potential clients who might otherwise have availed the services of the realtor.
    • Because the Internet is being used widely as a source of information, a well built website would also help attract sellers as well as buyers. Just make sure that the presentation of the features impresses the potential client at first glance.  Also try and include valuable resources like reports, articles, guides and mortgage information to make your website further useful for the user.
    • A website is a great way to capture leads. So anytime an interested buyer or seller visits the website and completes the contact form, his information would automatically be added to the electronic filing system. This information is priceless when it comes to contacting current as well as past clients to inform them about special deals and offers.
    • A realtor website always saves on a lot of time and money. With the help of a website, a realtor can provide 24×7 customer facilities to customers. He can also make the website further useful by letting the user search for properties, contact utility companies, view other resources, know more about the prevalent mortgage rates and check out the local attractions.
    • Last but not the least a website helps the realtor keep in regular touch with the past and present clients. This is done by offering customized newsletters with company introduction and deals to the clients on a regular basis.

    Important Features Of A Realty Site

    Let us move forward and understand some important features of a realty site

    • A real estate website does not need to target audience from around the world. It only has to build a website strong enough to outsmart the local competitors. Nevertheless, the owner blog would still have to use all the site building strategies that are required to build a national website.
    • A developer has to also build a website that is proficient enough to target specific neighborhoods. For this he needs to come up with several search engine optimization plans that are specific to such websites. Creation of magnetic content and link bait are some strategies that can distinguish a website from its competitors.
    • The site should have a customizable design and content in a structured presentation. The more the pages, the more interested the visitor would be. Even the search engines look for content rich websites.


    The above features are not a comprehensive listing of the various features of a good real estate website . For more information and help with building a website, visit a professional property development company.

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  • Having Your Own Real Estate Website
    By admin on February 18, 2009 | 87 Comments87 Comments  Comments

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    If you are in a storage property business then you will need a website. But you may ask why you would need one. It is simply because you do not want to be in the league of the laggards in the business. The world is running at a fast pace and the competition is hotting up day by day. So to approach the maximum number of clients via the easiest route is through the real estate website . It has been seen that people first start searching for real property through the internet and most of the deals that ultimately materialize have been found to have initiated through these sites.

    According to studies and surveys it has also been found that almost all the realtors have their own websites and also get listed on the real estate website directory. But just having a website is not of much help and proper planning should go into designing the website and placing it suitably on the search engine. Websites are the most cost effective avenues of advertising and to make the most of the input cost you should first understand and decide how important the website will be to your business. You should also know and plan how to maintain it and about internet site hosting. If you find it difficult you can always get professional help from the innumerable companies who are in the business of website managing for various organizations.

    When looking for professionals look out for those companies who have experience in designing and hosting real estate website . This will be of much help as they are well versed with the requirements of the industry and also can guide you on points that might have missed your thought. Some companies design the website according to your choice but may falter in updating it regularly. In this case you can look for companies that provide the complete solution by not only designing the website but also designing the software to enable you to maintain the website yourself. This is of immense help because you can update it according to your needs and priority.

    So if you get such a solution then you should make sure of certain things to maintain your own individual real estate website . The first thing that should be made sure is whether it supports all your individual needs. It is natural that in normal circumstances you will not be having the technical knowledge like that of the designers. So the best software is that which needs no technical knowledge but the method of following some simple set of instructions. Then there are factors like the cost and accessibility of the World Wide Web.

    Finally when having a real estate website , you must make sure that it attracts the customers to navigate through. The layout and design should be such that even the casual visitors might feel like going through some offers available. A simple yet attractive website has been found to be the most effective in attracting the clients. An uncluttered layout and easy to navigate page can lead a possible client to his destination. And this can mean a deal half done. The level of interactivity is also a point that should be kept in mind. Finally, you should be among the first in the search pages and this is done by updating your site regularly. So keep it in mind that to keep abreast with the changing times you have to adapt to the latest developments.

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