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Robin Turner PhoneSmart call center manager speaks her mind on advertising tactics
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When I return home after a hard day’s work I check my mailbox inside the house. I found a flyer for a new store location that just opened which was advertising a $10 credit towards your purchase. I read the front and back wondering how you get the $10 credit. I was thinking to myself, “I don’t shop there, never have and it’s all the way across town. Plus, you probably have to purchase so much in order to get the $10 credit. I’ve never been there, so I don’t even know what they sell. I wouldn’t be interested in this…” As I looked a little closer, I noticed a card stuck to the front of the flyer… thinking, well, what’s this, a business card?
It turned out to be a $10 credit card! What? A $10 credit card… my eyes popped open, all of a sudden I was awake and bright eyed, feeling a bit anxious, (as I like to receive free money. Who doesn’t right?). However, I wanted to read the fine print to make sure it wasn’t a gimmick where you had to purchase $50 in order to get the $10 savings. Sure enough it wasn’t. I couldn’t believe it. But, the thought that I had no idea what the store sold still made me hesitant and didn’t have me locked in yet.
The free Wednesday paper that was also delivered to my door that day, “just so happened” to include the advertising catalog for the store as well, so I knew what types of items they sold. Also, they just so happened to make sure that some of the items advertised were under the $10 pricing. Hmmm… pretty good idea, for those of us who aren’t familiar with the store. And a great way to wave free money in front of someone’s nose.
The store had a great idea in bringing business in the door. As they already know that the majority of the people, who will come in with that credit card to shop, will definitely purchase over the $10 credit card limit… me, being one of them. I can’t pass up a deal like that. Of course my intentions are to only purchase $10 of items; however I’m sure that I’ll also spend more than that, too.
What fresh and creative ways do you have to advertise your store’s specials?
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