Bum Rush

It’s so important to listen to your customers needs. Some fail to realize this and it could be the most important thing that you do when you deal with your customers. If you don’t listen, they why should they? Most likely you’ll lose them faster than they called or walked onto your property.

The one thing I couldn’t stand about looking for a car was getting bum rushed by the salesperson. From the standpoint of an experienced sales and customer service person, there’s nothing worse. Know matter which car you are looking at, or glancing at for that matter, that they try to sell you on it. They haven’t asked you any questions, except maybe, “how are you today?” Then it’s straight to the sales pitch. Some questions may include “how much are you looking to spend?” or “What’s your price range?” That seems to be their favorite. I still don’t understand that concept, especially if price isn’t important to them. It’s almost an insult.

First find out what the customers needs are and go from there. Price should be the last part of the discussion. Then if the price isn’t working form them, then back track and look for other options. Price should never be discussed until you have qualified your customer and you think it’s a go.

You have to build a rapport with your customer first by getting to know them and their needs and sincerely show that you care to full fill their needs the best you can. Or, they will think that all you’re interested in is the money in their pocket. No bum rushing, please.